don’t make me think

don't make me think book review

use don't make me think to create amazing websites


Read time – 4 minutes


There are certain common principles all famous websites follow. You can know about them in the book Don’t Make Me Think by Steve Krug.


If you have never designed a website before, and need to learn to create the website everyone feels like visiting again and again, this book is a must-read.


The pandemic has made everyone make the shift to the digital world. Most businesses need to have an online business setup similar to a brick-and-mortar one.


No longer is the website an extension to your physical store. The space of e-commerce has increased in size in a matter of one year. Words like SEO and user attrition rate are being discussed more than ever before.


So, before making the much-required digital shift, it is important to cover the basics mentioned in this easy read.


The most notable thing about the book is that the design layout of the book is similar to what the author suggests you use to make your website.


So, you learn to visualize the concept being discussed with a pictorial representation of the same.

Who is the book for?

Anyone who wishes to keep design of their website simple for their users should read this book.


Consider this book for you, if-

1- You have a social media presence. (Who does not, everyone is influencing sales!)

2- You wish to refine certain nuances of your website to get those extra sales.

3- You wish for users to stay longer on your website and buy that product.


If these three concerns need to be met with regards to your website, it’s time to buy the book Don’t Make Me Think by Steve Krug.

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what does the book teach?

The book Don’t Make Me Think by Steve Krug mentions that the user should find what they came to your website for in a matter of two clicks.


It takes you through the basics of what catches the eye of your audience and how little time they will spend on your website if it is not interesting or simple enough.


Sometimes, we tend to overcomplicate a digital design with its technicalities and overwhelm our audience simply because we did yet another course that we think makes us an expert.


While you may have expert knowledge of Canva and Photoshop, but if it doesn’t translate to a good customer experience when they visit any of your digital platforms, it doesn’t amount to sales.


You have around fifty milliseconds to impress your website users. If the user feels frustrated to visit your website, it is similar to getting frustrated to go to a store and rummage through stuff to finally get what you need.


It leaves you exasperated and wishing to not visit that store again.


The other highlight of the book is the ability for anyone to conduct surveys themselves on how to check the usability of their website.


You learn to create focus groups that can effectively help you create a robust feedback mechanism. 

How difficult/easy it is to apply the principles of this book?


It’s very easy to follow through with what the principles mentioned in the book Don’t Make Me Think. You can finish this book in one sitting, or two.


The techniques listed in the book are simple to follow and the writing prose is pretty sorted out for anyone to understand.


Don’t Make Me Think should be bought by a novice or an expert to understand how simply a concept so ever-changing and fluid can be explained to a general audience.


The same will reflect on your website too.


There are other book recommendations that the author has made for the reader. It’s a list of must-read books you get to enhance the concept that Don’t Make Me Think won’t cover but will help you elaborate later.

is the book upto date to current technology?

Yes. This book was first written in the year 2000. It has been updated since then to accommodate mobile usability as well.


The concepts even though were explained two decades ago but they hold validity as this book covers the foundation on which all websites should operate.


Concepts like breadcrumbs, SEO, and a simplistic design layout that doesn’t overwhelm the user are still the fundamentals of any website.


To learn that is paramount to the successful working of any website and Don’t Make Me Think does just that.


Jakob Neilson, the guru of web page usability, once said-


“The human brain’s capacity does not change from one year to the next, so the insights from studying human behavior have a very long shelf life. What was difficult for users twenty years ago continues to be difficult today as well.”

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how quickly can one apply the techniques in the book?


You can apply the techniques of the book Immediately after reading Don’t Make Me Think.


There isn’t any special software Steve Krug recommends. It is pure common sense that one should have before they venture into the digital world.


Any website should pre-emptively accommodate any questions that customers may have to increase website functionality.


The website should speak the language of the user. The book also gives a checklist of sorts to ensure that every webpage follows similar concepts.


While you may hire the best content writers out there, but the point to note is that website users scan the webpage and not read it.


The layout of the website should not give a cognitive overload to its user. Every important piece of information should be highlighted to help the user scan the website even faster and help them reach their desired destination quicker.


So, if these principles are first understood and, on their basis, you make a website, you will learn to incorporate the art of minimalism not only in website design but also in how you conduct your business as well.


Save ambiguity in the design process and create a website that is easy to absorb, navigate and understand for the customer with the book Don’t Make Me Think by Steve Krug.


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